How to name a company or business

Every naming agency defines their own way/process/method to name a company. Whilst many focus on creativity and appeal alone, we give those old school concepts a look once we are satisfied with the amount of business investment the stakeholders are willing to make. There is too much noise to promote a brandable business name.

When we suggest a name for your business, our key focus is on the following:

  • Your product/service industry
  • Market competition
  • Primary marketing method
  • Your budget

We suggest relevant, descriptive, keyword oriented, radio and billboard test pass, catchy, easy to pronounce and recall, business, company or brand names

"Coming together is a beginning. Keeping together is progress. Working together is success." --Henry Ford
“Coming together is a beginning. Keeping together is progress. Working together is success.” –Henry Ford

Here is a bird’s eye view of the process our team of expert linguists and marketing strategists follow:

Step 1. In the first few rounds of interaction we discuss what you plan to do. This helps us (and you) to get a precise, crisp and clear analysis about your venture.

Step 2. We discuss your venture’s USP (Unique Selling Proposition) from a copywriter’s perspective .

Step 3. We discuss your marketing strategy and the business investment you are planning to make.

Step 4. We ask you to provide top 5 competitor names.

Step 5. We dig into what your prospective customers are typing in web search, analyse the volume/month and pick a few useful words based on your product/service.

Step 6. We search for business names available with .COMs if your plan is international or/and a .co.in or .in if you provide service in India alone, the former being preferable.

Step 7. Meanwhile, we ask you to generate a few names using a few tools and guidelines. We evaluate, analyze and critique them transparently, with logical discussions and arguments. Our endeavour is to provide your business with the best name possible and we are not willing to leave out anything on chance!

Step 8. You get reviews and analysis on the names that you provided & the first set of freshly created business names that we know are the best for your business, backed up by appropriate reasons and supported with expert recommendations.

Step 9. You finalize and register one or more domain names for business name concepts based on our recommendations.

We have named creative agencies, ecommerce stores, manufacturing units, real estate businesses, web applications, clothing lines, blogs and abstract business concepts. Our industry experience and knowledge of naming businesses and your passion, can get you the right name for your venture. Let’s work together to find that ‘right’ business name.

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